Mirvac 'Elinya' Property Brochure
The goal for this residential apartment building at Rhodes was to create a brand that was visually unique, engaging and playful. We combined typographic, architectural shapes with key lifestyle photography to communicate the idea of ‘everything just falling into place’. This brochure was also accompanied by a direct mail campaign, website and print advertising. More than 80% of the apartments sold in the first week of launch.