Established the creative platform and created brand guidelines for the nationwide rollout of the Samsung Experience Store where consumers are invited to See it, Feel it, Touch it. Concept, art direction and design with the team at Cheil.
The dandelion seed was a wonderful metophor to continue throughout the experience store to represent freedom, sharing, adaptability and playfulness
Seasonal and tactical sales promotion based on the insight that Samsung devices allow families to come together at Christmas and share precious moments, no matter where in the world they are.
Brand Platform Blueprint for the nationwide rollout.
